The benefits of transmedia storytelling

The way we tell stories has changed drastically over the years. At the beginning of man, oral storytelling was the only way, and then we began making music and art. By the time mass media came around, the stories we told were starting to become more complex. However, all of these examples were limited to its original medium: a painting, play, opera, movie, TV show, etc. New media has changed the way we tell stories in a big way.

Image result for transmedia storytelling

Image result for transmedia storytelling

Online media has given storytellers the opportunity to expand their universes outside of their base piece of art. No longer does the story have to stop when the credits roll, and no longer are we confined to information given by the writers. Jenkins gives the great example of the movie, 2012, where the creators made an entire website of backstory. Instead of filling the film up with backstory, they took the opportunity that the internet provided them to give viewers all that information in an entirely different way.

By using multiple mediums, artist's stories can be expanded upon by themselves as well as fans. By the use of fan fiction, many universes are given a new perspective or storyline that fans can appreciate. From my perspective, using multiple mediums to tell a story greatly benefits the storytellers of today.

-Dani

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